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It all started with three childhood friends and a passion for snowboarding and skateboarding. Equipped with the same mindset, Julien, Jeremy and Vincent decided to create a brand with 100% responsible eco-design in 2008. Since sustainability and durability play a big role at Picture, the entire collection is made from recycled fabrics and organic cotton. The label is also a member of the Fair Wear Foundation, which guarantees sustainable production methods. Picture lives the values "Ride, Protect & Share" - always keeping the protection of our planet in mind. Not without reason, the brand sets new standards in the sports and apparel industry with eye-catching designs, innovative features and environmental awareness. In addition to functional outerwear, Picture offers a wide range of equipment such as wetsuits, backpacks, water bottles or stylish streetwear with T-shirts and hoodies. » Learn more about Picture