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In 1973 a shoemaker from New England brought a yellow boot called "Timberland" to the market. The Yellow Boot sold so well that the company was quickly renamed "The Timberland Company". The waterproof and extremely robust boot was actually made for hard-working craftsmen and construction workers of the North East of the USA, but soon started to conquer the fashion and sports world in the beginning of the 1980s to become an integral part of pop culture and the music industry. Today Timberland is all about the outdoor lifestyle – from dirty wooden trails, rocky hiking treks to bright big city streets. In addition to high-quality boots and shoes, the Timberland product portfolio now also includes premium clothing and accessories for everyday life and, of course, the outdoor area. As a worldwide outdoor lifestyle brand, social commitment and environmental protection is a central component of Timberland's corporate culture. Part of the company philosophy is to make products extremely durable for a long life. Timberland stands therefore not just for outdoor-lifestyle and a close relationship to nature, but also for quality and style.