Never Stop Exploring! The North Face fundamental mission remains unchanged since 1966: Provide the best gear for athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration. Launched in San Francisco in 1966 as a small retail business for high-performance mountaineering and backpacking equipment, The North Face today is one of the world's market leaders in the outdoor business. The brand offers a comprehensive range for high-performance apparel, equipment and footwear. With their innovations, The North Face continues to surpass the limits of what is feasible so that you can go beyond your limits in all your outdoor adventures.