The sportswear brand Kjus was launched in 2000 by the Norwegian ski racer and Olympic champion Lasse Kjus and has since been trying to revolutionize the industry with innovative skiwear. Since then, the brand has set new standards in terms of freedom of movement, wearing comfort and functionality of ski clothing. The sport, the mountains and the desire to always strive for perfection are firmly anchored in the Kjus-DNA. In addition to technologically advanced ski clothing, KJUS has now established itself on the market with intelligent golf wear and their Active Lifestyle collection. The unique technology and DNA of the Kjus collection is defined by its three Ks: K-Climate, K-Motion and K-Craft. These Ks stand for a body temperature in balance, unrestricted freedom of movement and exquisite craftmanship.