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"Doing what you love with sincerity and dedication. Fashion with passion.“ Since its establishment 1953 in Kitzbühel, Sportalm has been creating authentic designer fashion as well as traditional costume and ski fashion. Today there is hardly any indication left that the company once started as a knitting factory. Over the years the fashion company has established itself internationally and it is hard to imagine the Austrian fashion world without it. The company's philosophy can best be described by the fact that the label wants to create high-quality fashion, which combines suitability for everyday use and elegance to give the wearer a good feeling. The collections range from a colorful mix of sporty and luxurious styles to dressed up looks for every occasion. In order to live up to their vision, the distinctive clothing is manufactured with attention to detail exclusively in Europe.